Ettiëne Pretorius
BCom. Risk Management
BCom. Hons. International Trade
(MSc. Real Estate )

At the tender age of 6, Ettiene Pretorius started his very first business selling beer and VO Brandy to 350 people employed as farm workers. Every weekend, the workers walked 12km to town and back, to buy their weekend beverages. Because of this, it made him realise that the fundamental business principle is to help people first before trying make money.

At age 10, he made his first investment when he bought a coin foosball table, which taught him the principals of passive income. However, a year later, he learned the biggest lesson of all when he invested all his savings in a pyramid scheme with unrealistic returns and lost everything, thus the realisation, ‘there is no such thing as easy money.’

In Ettiene’s 3rd year of university whilst completing his degree, he made his first real estate investment. In his 4th year, as an honours student at the age of 21, he made his first million. This happened the same year that he received the South African ABSA top entrepreneur award.

At the age of 27, Ettiene had completed over R35m worth of developments. He has traveled across the world being fortunate enough to visit every continent and received an International Businessman Award in 2013, where he was congratulated by Arnold Schwarzenegger, Donna Karan (DKNY) and Wayne Allan Root (US Vice President candidate).

Ettiene lives by the 10 000 hour rule and backs it up with his ongoing studies in MSc. Real Estate. His philosophy is simple: “I make my team part of the experience and I educate, I do not negotiate. People are my passion, business is my game and money is my tool.”


Ettiene also believes he started too late…